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By Insight Editor / 11 Jun 2018
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A guide to navigate the innovation process
The first step on the digital transformation journey is to experience and define the catalyst for change.
As a result of disruption, what do you need to do?
83% of IT decision makers say increasing IT operational efficiency is a top priority.3
Tip: Put the experience at the forefront of your strategy. Define the experience you are trying to create.
Adopt a product mentality.
Define product or service > Craft specifications & features > Create a business case > Engage cross-functional leaders
What technology innovations will help support this new initiative?
The Chief Information Officer (CIO) is often leading digital transformation, closely followed by the CEO. However, true digital transformation success requires enterprise-wide, cross-functional engagement.
“The most critical enabler of successful transformation isn’t date, technology, content or event strategy. The top enabler is related to the people.” –Martha Mathers, Practice Leader, Marketing and Marketing Technology, CEB
Key questions to ask:
Launch > Measure results > Refine
73% of companies have reported measurable value from big data and AI initatives.2
1 Capgemini. (2017, June 27). The Disconnected Customer: What digital consumer experience leaders teach us about reconnecting with customers.
2 NewVantage Partners LLC. (2018, Jan. 8). Data and Innovation: How Big Data and AI are Driving Business Innovation.
3 MuleSoft. (2018, Feb. 21). MuleSoft Connectivity Benchmark Report.
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