Fresh from his company’s decision to select SAP Hybris Marketing, Bruce Petillo, Marketing Director at Insight Enterprises, characterized having a digital strategy as a differentiator.
“The biggest benefit is the ability to have all your data in one place including CRM, ERP, social feeds, analytics from third parties, and behavioral data from our clients when they visit our website or conduct transactions with us. We can use that data to make better decisions that provide a better experience for them,” said Petillo. “Whether it’s online chat, email, voice or in-person at an event, we can engage with customers where they prefer, making every one-on-one encounter based on a better understanding of what their needs are.”
Petillo was just as enthusiastic about machine learning capabilities in SAP Hybris Cloud for Customer. “With machine learning we can automate transactions on our ecommerce platform, freeing up our sales rep’s time for more meaningful conversations with customers to solve their business problems together,” he said.