Data protection is the process of securing essential data from corruption, compromise or loss. Furthermore, the process can restore data to a functional state should it become out of reach or unusable.
Because a great degree of sensitive information is at stake, data protection is not only a legal necessity but also imperative to protecting and maintaining your business’s reputation. Companies regularly store sensitive information about clients, staff, business partners and more. Data privacy is more than just compliance; it strengthens the trusting relationships that grow your business.
When the pandemic led millions of employees nationwide to work remotely, data privacy and protection took center stage. Remote devices are the most vulnerable to attacks from cybercriminals, making endpoint devices such as desktops, laptops, servers and more the most prominent targets. Cybercriminals often use these devices as an entry point to access business networks, steal company data, attack software vulnerabilities and hold pertinent information hostage. Endpoint security can help lower the risk of these types of threats and minimize cyberattacks against your remote workers.
User access control is another way to protect your organization's information. Data access controls allow you to authorize employees, users and any third parties to gain access to your data in a way that meets security, privacy and compliance requirements. These controls prevent unauthorized users from accessing sensitive information.
It’s clear that data protection and privacy are important for businesses — and that consumers are willing to sever ties with organizations they don't trust with their data. Per Gartner research, robust data privacy will become a reason why people choose specific products, similar to "organic" or "free trade" labels in recent years.
In addition to the risks of a data breach, it’s important for companies to understand and stay aware of regulation changes. Let's look at General Data Protection Regulation (GDPR) and how it impacts business compliance.
The passing of GDPR has directly impacted data privacy and security standards while also indirectly encouraging organizations to develop and improve their own cybersecurity measures to limit the risk of a data breach. By the end of 2023, 65% of the world’s population will have their personal data covered under a data privacy regulation. In comparison, this percentage was 10% in 2019.
Consumers are entrusting cloud services with their data, increasing the risk of data breach with more and more online activity. A new report from Cisco suggests that GDPR compliance reduces data breach impact. Incident response is important, legal and security experts agree, but organizations are cautioned not to rely on observation alone.
The GDPR has become a standard for other countries to regulate how organizations collect, process, use, disclose and save confidential data. Many other extensive privacy regulations have come into place since GDPR, such as Brazil’s General Personal Data Protection Law (LGPD) and the California Consumer Privacy Act (CCPA).
The business benefits of GDPR and similar regulations include:
All in all, GDPR favors consumers, and the regulations allow them to see which businesses have their data, why they have it, where it's stored and who is accessing it.
With a technology partner like Insight, you'll have a team of committed experts to walk you through every step of privacy changes, endpoint vulnerabilities, user access control and leading solutions for data protection. Our deep catalog of trusted security solutions will keep your most sensitive information secure.
Gain peace of mind for your data protection with Insight.