Glossary What is Digital Enablement?
By null / 1 Jan 2023 / Topics: Customer experience Digital transformation
Digital enablement is a powerful concept that involves using cutting-edge technology to enhance an organization's existing processes. By providing businesses with the necessary digital tools, software and knowledge, digital enablement connects digital and commerce strategy with overall business goals, leading to higher efficiency, greater customer satisfaction and increased profitability.
One prime example of digital enablement is implementing a Customer Relationship Management (CRM) system, which enables organizations to centralize their customer data, streamline communication and improve their sales processes. Through a CRM system, businesses can effectively manage customer interactions, increase reach and maximize performance.
To ensure the success of digital enablement, organizations may appoint a dedicated role specifically for enablement strategy, responsible for supporting employees and overseeing the development of a comprehensive approach. This person can also help organizations identify areas where digital enablement can be applied to enhance workflows, streamline processes and drive innovation.
