Most organizations tend to work in silos focused on customer-facing outputs, often overlooking the internal processes that support them. But pain points in backstage operations ultimately lead to pain points in the customer experience.
Service design makes existing services more useful, desirable and efficient by taking a holistic view of business processes to clarify customer interactions, reduce redundancies and identify opportunities for innovation.
In this on-demand webinar, we’ll discuss the what, why and how of design strategy as part of the buyer’s journey. We’ll cover the core principles and structures of service design, highlighting some real-world examples of the model at work. We’ll also showcase how Insight’s methodology differs from the standard approach.