On-demand webinar The Insight Marketing Advantage

In this uncertain and ever-changing business environment, we’re challenged more than ever to serve our clients, rather than sell to them. We need to engage them on topics related to the problems they face, the goals they’re challenged to achieve and the technology that will help them get there. But how?

Talking face-to-face with clients has been replaced with digital resources that support social distancing. Though our methods of engagement are changing, we can still serve our clients, meet our goals and capture opportunities in a digital marketplace.

In a Forbes article, Robert Reiss smartly explains, “In this new (and lasting) digital-first world, tools that just connect us are not sufficient. The paradigm must be switched from prospects passively watching/listening, to prospects actively interacting.” And we’re seeing that interaction is exactly what our clients want. In the last month alone, our chat engagement climbed 300% from clients needing assistance and wanting to purchase.

Cultivating our client relationships through digital campaigns is our most important initiative to maintain and grow revenue. Furthermore, our two best-in-class e-commerce platforms — insight.com and TigerDirect.com — also offer ‘self-serve’ transactional support for business clients from the very smallest companies to some of the world’s largest.

As we all look to conserve, it’s crucial the dollars spent now are proven to bring growth. Now is the perfect time to tap Insight’s expanded selection of digital marketing services to engage with clients. Our best-in-class digital marketing tool set and highly specialized digital marketing talent are unique in the channel. Recognized last year by two of our partners with global marketing awards, we're ready to help all our partners leverage our capabilities during this unprecedented time.

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